How to make friends and influence people?
For those, who don’t know Dale Carnegie it’s worth mentioning that he was not only selling beacon and soups in beginning of 20thcentury for Armour & Company in Chicago, but also wrote couple of books. And one of them has been read by 50 million people and was translated to almost 40 languages. “How to Win Friends and Influence People” written in 1936 is one of these self-improvement books you’ll find very actual today and want to get back often.
The core concept of the book bases on changing people’s behavior by first changing yours behavior toward them.
This is a book particularly for those, who want to develop deep, driving desire to master principles of human relations. It is written in great story-telling style, with plenty of case studies, allegories and metaphors rolling summing up so called “principles”, incl. the fundamental ones, which make other people to like you, e.g.:
1) Become genuinely interested in other people
3) Remember that a person’s name is that person the sweetest and most important sound in any language
4) Be a good listener. Encourage others to talk about themselves
5) Talk in terms of other persons interests
6) Make the other person feel important and do it sincerely
Sounds easy, but can take years to discipline oneself, practice, and apply.
One of the most important messages I understood thanks to studying D. Carnegie is that you can make more friends in 2 months by becoming interested in other people than you could do in 2 years by trying to get other interested in you.
Other principles elaborated by D. Carnegie refer to thinking new thoughts, discovering new ambitions and winning people to your way of thinking of course. Carnegie gives tips on how to avoid arguments and to handle complaints, be entertaining conversationalist, or simply arouse enthusiasm among people.
I like this book, not only because of principles it teaches, but also for great deal of history of doing business. You’ll find there story of one of the most profitable companies in the US in the past – Bethlehem Steel Company, or many examples referring to undertakings of A. Carnegie, J.P.Morgan or J.D. Rockefeller and industrialization of the United States.